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Them Again showcases new Al Nassr look with adidas

The Al Nassr FC campaign is the first global football film to feature a club from the Middle East, and the first to be produced solely in Arabic.

Al Nassr FC x adidas

Dubai-based creative agency Them Again has partnered with adidas to introduce a landmark campaign celebrating the new Al Nassr FC home shirt.

The project aims to transcend traditional advertising, diving deep into the rich and vibrant culture of Saudi football, the passionate fan base of Al Nassr, and the team known as “The Knights of Najd”.

This campaign is far from a typical football commercial. Instead, it stands as an evocative film, meticulously crafted to capture the very essence of Al Nassr FC and its supporters.

To capture this, Them Again claims to have immersed itself in the heart


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