Them Again showcases new Al Nassr look with adidas

posted on Aug. 15, 2024 at 5:39 pmAug 16, 2024

The Al Nassr FC campaign is the first global football film to feature a club from the Middle East, and the first to be produced solely in Arabic.

Al Nassr FC x adidas

Dubai-based creative agency Them Again has partnered with adidas to introduce a landmark campaign celebrating the new Al Nassr FC home shirt.

The project aims to transcend traditional advertising, diving deep into the rich and vibrant culture of Saudi football, the passionate fan base of Al Nassr, and the team known as “The Knights of Najd”.

This campaign is far from a typical football commercial. Instead, it stands as an evocative film, meticulously crafted to capture the very essence of Al Nassr FC and its supporters.

To capture this, Them Again claims to have immersed itself in the heart

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Tags:adidas Al Nassr FC Ben Griffiths Colin Talbot kit NaF+Them Again

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.