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The Spin: What is the meaning of time

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in November 2025.

Spin timeThe Spin - November 2025.

In November, The Spin spun through mass messaging mishaps that raised questions about what era we’re in. Here are some top time turning moments paired with good-old-fashioned typos and artificial intelligence blunders.

With a little help from their AI friend, this publication definitely achieved maximum reader impact, but perhaps not for the reason it intended. Screenshots of the mishap ran ablaze across the internet overnight, with comments questioning the credibility of traditional press in the age of AI. If the em dash ‘—’ in the piece didn’t raise eyebrows, the final paragraph surely did.

The latest delivery player in the UAE boldly took over cities with out-of-


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.