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Shantelle Nagarajan
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The Refreshment Club appoints Alix Petit as CEO for Dubai, Paris

Shantelle Nagarajan
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With 19 years of experience, Alix Petit has been named the CEO of Parisian creative and strategic agency The Refreshment Club.

The Refreshment Club asAlix Petit, CEO – Dubai and Paris, The Refreshment Club.

The Refreshment Club, an independent creative and strategic agency founded in Paris, has appointed Alix Petit as Chief Executive Officer for it Dubai and Paris offices.

Founded in 2019 by Onur Kece, the appointment comes off the back of The Refreshment Club’s expansion to the Middle East and North Africa in September of 2025.

With a strong background in fashion and French luxury brands and communication, Petit brings a rare dual profile shaped by 19 years at Heimstone, a Parisian but international fashion brand she founded and scaled with uncompromising creative standards and operational rigour.

Her appointment cements The Refreshment Clubs’s ambition to become the creative and adverti


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Tags:agencyAlix PetitAppointmentCEOcreativeDubaiFounderNewsOnur KeceParisStrategyThe Refreshment Club
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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