US headquartered Politico, a newsroom focused on global policy and politics in 8 countries globally, announced its partnership with Middle Eastern media representation company, The MediaVantage.
The partnership will allow MediaVantage to promote display, content and live event advertising opportunities within Politico’s high-impact formats including their flagship newsletters, podcasts, events as well as print and digital platforms. The partnership covers both Politico’s US and European editions and platforms.
Under the partnership, MediaVantage will assist regional clients and agencies with their digital and content strategies on behalf of Politico.
Nicolas Sennegon, chief revenue officer, Politico Europe commented:“With the integration of Politico under the Axel Springer umbrella last year, Politico has become a global media powerhouse. Through unmatched policy and political coverage, Politico reaches a global audience of the most powerful policymakers, opinion formers, and executives who depend on the reporting, intelligence, and analysis of Politico’s 650 journalists, based in 14 countries across three continents. The partnership between Politico’s Media Solutions and The MediaVantage further underpins Politico’s growth and strengthens its global footprint. We are excited to expand our work with Middle East brands through our multi-channel suite of advertising solutions.”
Manoj Khimji, managing director, The MediaVantage said:“Politico provides an unprecedented opportunity for regional entities to speak directly to the 1 per cent who influence policies, trade, economies and opinions globally. Across the region, public, private and semi-governmental entities have a significant global communication challenge for which part of the solution relies on highly reputable and insightful media, such as Politico. We’re excited about the partnership as it underlines our ambition to amplify Middle Eastern voices globally, through trusted and credible media brands and solutions.”