The Trust Crisis: Marketing’s Biggest Challenge was created by Campaign to address the breakdown of trust both between brands and consumers and also agencies and clients. Jon Mandel, CEO of Dogsled Enterprises, says the industry’s goal must be to fix the trust problem.
The former CEO of MediaCom, who ignited the transparency firestorm after alleging widespread US agency kickbacks, shows no signs of slowing down. In the documentary, the man dubbed by critics as “the most hated man in advertising” argues passionately for a fundamental reappraisal of the relationship between clients and agencies. He explains: “There is a difference between fucking and making love.
When we get to th
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