Dubai agency Cicero & Bernay Public Relations (C&B) has merged with Jeddah-based agency Y&D Communications (Y&D) as part its expansion into Saudi Arabia.
Under the new partnership, the Saudi social media and PR agency will be re0named Y&D Cicero & Bernay, though the Dubai office’s name will remain unchanged.
Ahmad Itani, chief operating officer of Cicero & Bernay, said: “This partnership agreement is part of our long-term strategy of building a communications network spanning across the region. Public Relations is becoming an increasingly important and valuable asset for organisations across all four corners of our region. We are pleased to be part of the current wave of growth and we are confident that our affiliation with Y&D will provide even more expertise and geographical reach for our clients.”
COO of Y&D Communications, Younus Inayat added: “We are confident that our alliance with C&B will prove to be a highly valuable and complementary collaboration for both companies. Our agency has a long-established reputation and significant presence within the Kingdom of Saudi Arabia’s modern communications landscape, and this new cooperation with C&B will ensure we are extremely well placed to take advantage of the sterling growth the public relations industry is seeing across the region.”
C&B is part of Publinet Group, a marketing communications network.