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Social specialist Holler launched to bolster Leo Burnett and Publicis’ integrated offering

(From left: Yousef Tuqan, Ema Linaker, Raja Trad)

Ema Linaker appointed regional director; unit will support agencies’ offices across MENA from Dubai.

Leo Burnett and Publicis group of companies have announced the launch of social and mobile agency Holler in Dubai. London-headquartered Holler was founded in 2001, and acquired by Leo Burnett in 2011.

Raja Trad, CEO, Leo Burnett and Publicis group of companies, MENA, told Campaign Middle East, “Holler will support all units under the Publicis umbrella. Social has always been a part of our offering. The big challenge for Holler will be to enhance the existing offering. The Holler team will work as an integrated team partnering with


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