Yas Marina Circuit has appointed independent creative marketing and design firm ‿ and us as their creative agency for the Formula1 Abu Dhabi Grand Prix.
As the final race in Formula1 calendar, the prestigious Abu Dhabi F1 Grand Prix has long been considered one of the cornerstones of the international racing scene.
Fadi Yaish, founder and Chief Creative Officer of ‿ and us, said, “As one of the most prestigious, high profile events in the UAE, the Abu Dhabi Grand Prix is one of the Emirates’ crown jewels. We’re honoured to have been selected for this project.”
“Over the course of the last few years Michael Golding the Marketing & Communications Director and Nikki Oberholzer the creative Director, have elevated the Abu Dhabi F1 and Yas Marina Circuit as a whole to one of the region’s most sought-after destinations that continues to be held in high esteem all over the world. As such we look forward to joining them on their journey and doing our part to help propel their brand forward even more. “
Mahmoud Jaber, Brand Lead of ‿ and us, said, “If Yas Marina is the heart of Abu Dhabi, the Abu Dhabi F1 is very much its soul. Year on year they have sought to elevate their communications platforms and continually managed to outdo themselves at every opportunity. It’s been a pleasure to collaborate with their team – the knowledge, passion and insight they have for and on their brand has truly been inspiring.”