Serviceplan appoints Rawida Saadé Maksoudian as Client Servicing Director

Serviceplan Middle East have announced the appointment of Rawida Saadé Maksoudian as Client Servicing Director.

Maksoudian is a seasoned communications and brand expert with more than 15 years of experience in brand management. Born and raised in Dubai, she holds expertise in advertising, shopper marketing, and digital media. Rawida’s portfolio includes working with brands such as Kraft, Arla Foods, Unilever, P&G, Mondelez International, Johnson & Johnson, BRF, Al Alali, Emaar, Nakheel,  and more.

Natalie Shardan, Managing Director, Serviceplan Middle East comments, “We’re thrilled to welcome Rawida to our growing team. Rawida has a wealth of experience in the industry and will definitely add to the skillset of our Client Servicing Department and help us grow our clients’ business, I look forward to her contribution to achieving our goals.”

Rawida Saadé Maksoudian says: “As a recent addition to the Serviceplan Middle East team, I am excited to contribute my extensive knowledge in advertising, shopper marketing, and digital media to the largest independent advertising agency group in the world. I share their passion for developing captivating brands that resonate with consumers and leave a lasting impact. It is an honour to be a part of this dynamic and innovative team, and I am eager to help our clients achieve their strategic goals.”