Samsung’s Galaxy A Series drops summer track with Egyptian rapper

posted on Aug. 07, 2024 at 1:17 pmAug 7, 2024

The song, made by Egyptian rapper Wegz, covers themes of being a top artist with an aim to reflect the phone series through this narrative.

Hero image of Samsung Galaxy A Series’ campaign with rapper Wegz.
DDB Egypt has launched Samsung’s Galaxy A Series 2024 campaign, featuring the renowned Egyptian rapper and trap artist Wegz. The campaign has aimed to position the Galaxy A Series as the top choice in its category.
Wegz, one of MENA’s top-streamed rappers in Egypt, has created an exclusive song for the campaign. The track creatively integrates the term ‘Aih’—a common Egyptian expression—into its lyrics, aligning with the series’ name, “A.”
The spot starts with Wegz on a call discussing the campaign brief. He seems frustrated over the specif

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Tags:DDB Egypt Galaxy A Series Hosam Akil rapper Samsung WEGZ

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.