Hero image of Samsung Galaxy A Series’ campaign with rapper Wegz.
DDB Egypt has launched Samsung’s Galaxy A Series 2024 campaign, featuring the renowned Egyptian rapper and trap artist Wegz. The campaign has aimed to position the Galaxy A Series as the top choice in its category.
Wegz, one of MENA’s top-streamed rappers in Egypt, has created an exclusive song for the campaign. The track creatively integrates the term ‘Aih’—a common Egyptian expression—into its lyrics, aligning with the series’ name, “A.”
The spot starts with Wegz on a call discussing the campaign brief. He seems frustrated over the specif
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
