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Ruder Finn Atteline launches new brand identity

The fresh identity in MENA, new offerings, and growing leadership team aim to lay the groundwork for the next decade for Ruder Finn Atteline.

Ruder Finn AttelineFrom left: Kathy Bloomgarden, CEO of Ruder Finn; Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA.

Integrated communications agency Ruder Finn Atteline has released a fresh brand identity and newly designed logo as it complete a decade of operations in the region.

Aligning with its global ‘What’s Next’ positioning, Ruder Finn Atteline claims to be doubling down on enhancing client experiences and innovatively empowering employees. The platform aims to be a commitment to always remaining one step ahead of industry trends and leading with a data-driven, digital-first, early-adopter mindset.

As part of this vision, Ruder Finn Atteline is preparing to launch its Content Hub, a platform for the region that aims to prioritise authentic storytelling in an era increasingly dominated by


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.