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Anup Oommen
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RISE launches Arts and Culture practice led by Rayyah Fathalla

Anup Oommen
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The new practice will provide specialised services including asset valuations, commercial strategy development, institutional management, sponsorship frameworks sales activations, and market education.

Rayyah Fathalla, Head of the Arts and Culture practice, RISE GroupRayyah Fathalla, Head of the Arts and Culture practice, RISE Group

RISE Group, an independent sports, culture and entertainment commercial agency,  has launched a specialist Arts and Culture practice, headed by industry expert Rayyah Fathalla.

RISE’s dedicated team of arts and culture specialists will provide strategic and commercial advisory to a sector undergoing rapid evolution. The new practice will provide specialised services including asset valuations, commercial strategy development, institutional management, sponsorship frameworks, sales activations and market education.

Fathalla said, “Launching a dedicated Arts and Culture practice was a logical and timely progression for RISE. Our aim is to help cultural institutions and heritage sites realise


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Tags:agencyArts and Cultureasset valuationscommercial strategy developmentCultureeducationentertainmentinstitutional managementmarketingRayyah FathallahRiseRISE Groupsales activationssponsorship frameworksSports
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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