Rich Paul, one of the most powerful sports agent in the world, has joined forces with New Balance for a new sneaker.
He joins a growing list of celebrities who have helped create unique footwear including Kanye West (adidas) and Lil Nas X (Nike).
Rich Paul is the founder of the Klutch Sports Group and is notable as a long-time friend and agent for NBA star LeBron James.
His ‘Forever Yours’ 550 shoe combines elevated material construction with a palette of purple, pink, and navy blue and adopts a classic court style.
An embroidered monogram ‘RP’ logo, intertwined with a decorative rose, features throughout the collection.
Along with celebrity collaborations, New Balance has taken
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:New Balance
