Y&R Dubai and Memac Ogilvy Label both struck gold, while Leo Burnett Dubai picked up two silvers in radio and FP7/BAH walked away with a bronze in outdoor.
Y&R’s outdoor gold was for its ‘Accessories required’ campaign for Harvey Nichols, while Tunisia’s Memac Ogilvy Label won media gold for its ‘June 16th 2014’ campaign (pictured) for Brand Collective. It is Tunisia’s first ever gold Lion. Both pieces of work won a grand prix and gold respectively at the Dubai Lynx in March.
Leo Burnett Dubai’s radio double – possibly a first for the MENA region – came courtesy of the agency’s ‘Bear’ spot for Procter & Gamble’s Tide brand. FP7/BAH’s bronze was for its ‘London bus’ and ‘New York taxi’ executions for Berlitz.
The wins follow Leo Burnett Beirut’s celebration of a PR silver last night, which was awarded for its ‘Fake it all’ campaign for the Brand Protection Group. The press, cyber and design winners will be announced tomorrow. The remaining categories will be awarded on Saturday.