The Mobile Marketing Association’s (MMA) Smarties Awards celebrates the teams and talent who are leveraging the power of mobile and emerging technologies to create the best marketing campaigns in the MENA region. The entries are judged on strategy, creativity and execution where best practices have been used to full effect to create innovative campaigns that drive business impact.
RAKBANK’s Marketing campaign dominated the MMA MENA Smarties Awards ceremony held on February 10th at Five Palm Jumeirah by winning five Golds, one Silver and two Industry awards for the RAKfoodie Campaign.
- Gold – Lead generation / Direct response / Conversion
- Gold – Product/ Services launch
- Gold – Promotion
- Gold and Silver – Location-based services or targeting
- Gold – Programmatic
- Industry Award for the Advertiser of the Year
- Industry Award for the Best in Show
“With a clean sweep at the MMA MENA Smarties, RAKBANK continues to step beyond banking by differentiating itself through ‘Simply Better’ experiences. Being a challenger brand in the cluttered BFSI space, RAKBANK have always strived to innovate and defy conventions. The launch of RAKfoodie has been a success since its conception and RAKBANK definitely painted the town yellow with the launch of its dining program which was further enhanced by introducing an exclusive mobile app catering to iOS and Android users, said Frederic de Melker, Managing Director – Personal Banking, RAKBANK.
“The MMA SMARTIES Awards showcases the power of mobile and emerging technologies to engage audiences and transform the way brands interact with their customers,” said Melis Ertem, MENA Director, MMA. “RAKBANK team is the winner of 8 awards today. It demonstrates the innovation and effective marketing RAKBANK brings to the MENA region.”
“RAKBANK Marketing is always at the forefront of adopting cutting edge technology like location-based and smart targeting techniques like Polygon Mapping. Our key focus is to use data effectively to improve customer experience that goes beyond just banking and enriches their lifestyle. The RAKfoodie campaign and MMA awards are a testament to the same, said Banali Malhotra, Director – Marketing, RAKBANK.