After the launch of its ‘Most Relaxed Cat in the World’ brand campaign earlier this year, RAK Tourism wanted to get the community involved.
Specifically, young, Emirati, creative talent through the Higher College of Technology (HCT).
With the help of Jana Dambekalne, a lecturer from its Applied Media faculty, it was proposed to deliver an assignment to students to take the brand and brand character and to really make the campaign their own. The assignment was extended to add in a sustainable design.
Submissions from students ranged from specifically-designed cat branded 3D paper cut-out models to an actual cat dictionary.
Five students were shortlisted and presented to a pane
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