Publicis Groupe has announced the promotion of Raja Trad, regional CEO of Publicis Communications, to the newly created role of chairman of Publicis Groupe Middle East, a move it said “strengthens the Groupe’s ambition to develop its activities further in this strategic region and to become the trusted partner of its clients worldwide”.
This appointment is the next step in the implementation of Publicis Groupe’s Country Leadership Model, which was launched in April 2017 with the implementation first in France and then in the UK, in Italy, in Africa and in APAC, said the Groupe in a statement.
In his new role, Trad will oversee all of Publicis Groupe’s operations in the region
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