posted on Aug. 08, 2024 at 2:20 pm

Puck takes customers on scavenger hunt

posted on Aug. 08, 2024 at 2:20 pm

The on-ground activation was designed to generate awareness around Puck's new limited-edition Zaatar Cream Cheese.

Puck’s new Zaatar Cream Cheese

On 28 June and 29 June in KSA and the UAE respectively, Puck hosted a scavenger hunt to promote its new limited-edition Zaatar Cream Cheese.

The intent behind the community-focused activation was to engage shoppers and create awareness about Puck’s new flavour.

“The goal of the Zaatar Cream Cheese campaign was to create a stir and draw attention to the brand through the announcement of the first ever limited-time-offer pack launched by Puck,” said Yahia Adel Z AlSharif, Head of Spreadable Category at Arla Foods.

“The hunt was conceptualised for this campaign as it would carry t

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Tags:Arla Foods Puck Yahia Adel Z AlSharif

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.