Puck’s new Zaatar Cream Cheese
On 28 June and 29 June in KSA and the UAE respectively, Puck hosted a scavenger hunt to promote its new limited-edition Zaatar Cream Cheese.
The intent behind the community-focused activation was to engage shoppers and create awareness about Puck’s new flavour.
“The goal of the Zaatar Cream Cheese campaign was to create a stir and draw attention to the brand through the announcement of the first ever limited-time-offer pack launched by Puck,” said Yahia Adel Z AlSharif, Head of Spreadable Category at Arla Foods.
“The hunt was conceptualised for this campaign as it would carry t
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