Publishers now have a new tool in their monetization arsenal with the launch of Project Agora’s new Native Content Feature, Explore More.
“Explore More” is designed to make mobile users, who are coming onto a publisher’s site from Social Media and apps stay longer on the site. The way it does that is by re-engaging them before they exit, providing relevant content recommendations.
Explore More has an impressive performance, both on smartphone and tablet. Its adaptation on a site brings an average of 60% RPM (Revenue per Thousand Pageviews) uplift and 100% organic CTR uplift on smartphone, and 45% RPM uplift and 30% organic CTR uplift on tablet.
It is very easy to add the Explor
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
