posted on Oct. 03, 2024 at 11:54 am

Private View by Snap MENA’s Irfan Ghani

posted on Oct. 03, 2024 at 11:54 am

Snap MENA's Irfan Ghani shares his thoughts on Campaign Middle East's 'Work' picks from August.

Irfan Ghani, Associate Creative Director, BrandMakersStudio, Snap MENA.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from August is by Irfan Ghani, Associate Creative Director, BrandMakersStudio, Snap MENA.

Lara Active: Phyrjab
This is a brilliant ‘I wish I’d done that,’ idea.
Everything aligns perfectly – from the brand involved to the iconic sports moment, to the clever use of augmented reality technology that transforms Mar

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.