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Campaign Middle East
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Shantelle Nagarajan
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Private View by Livingroom Dubai’s Diego Flórez

Shantelle Nagarajan
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Diego Flórez, Head of Innovation, Livingroom Dubai

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from June is by Diego Flórez, the Head of Innovation at Livingroom Dubai.

Al-Futtaim Lexus: Made Personal

Lexus’ ‘Made Personal’ refreshingly focuses on people, not just cars, unlike most ads in the category.

It connects with the UAE audience, highlighting tailored luxury and exclusivity. Lexus, like other luxury brands, aims to forge emotional co


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Tags:AdvertisingCampaignsDiego FlórezLivingroom DubaiPrivate View
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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