Diego Flórez, Head of Innovation, Livingroom Dubai
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our ‘Works’ from June is by Diego Flórez, the Head of Innovation at Livingroom Dubai.
Al-Futtaim Lexus: Made Personal
Lexus’ ‘Made Personal’ refreshingly focuses on people, not just cars, unlike most ads in the category.
It connects with the UAE audience, highlighting tailored luxury and exclusivity. Lexus, like other luxury brands, aims to forge emotional co
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