Juhi Rupani, Creative Director, Eye Studio.
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our ‘Works’ from August is by Juhi Rupani, Creative Director at Eye Studio.
Lara Active: Phyrjab
What makes this campaign stand out is how it quietly redefines visibility.
It’s not just an ad; it’s a statement about owning space where representation has often been overlooked. Using AR to amplify hijab rights in the Olympics, takes something typically virtual
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