Communications professionals may not have mystical powers of prediction, but we must adjust our communications approaches to stay relevant in today’s fragmented, story saturated and data-driven world.
THE WORLD – AND, INDEED, OUR REGION –NEEDS STRATEGIC COMMUNICATIONS
MORE THAN EVER BEFORE
From Brexit to Trumpism to the protests in Lebanon, political upheaval dominates global headlines. A decent study revealed 75 per cent of Gen Z-ers in the US, UK, Germany, India, China, Brazil and South Africa said being politically or socially engaged is very important to their identity.
But it’s not just Gen Z; employee activism is rising across the board. With almost three quarters of th
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