McDonald’s ‘Tastes of the world’ is back, with the three-month campaign a continuation of last year’s popular format where foreign TV shows and movies are given a twist by adding a dubbed message. The TV campaign is supported by digital, in-store, radio, outdoor and print executions.
Project Tastes of the world
Creative agency Leo Burnett Dubai
Regional executive creative director Peter Bidenko
Account director Jad Mouhawej
Account supervisor Karim Dirani
Art director Tariq Ayass
Copywriters Maha Khawaja, Rania Badawi
Creative directors Marwan Chahine, Mohammad Halabi (regional head of Arabic)
Head of TV production Sarah Abdullah
Production company Big Ka
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