PepsiCo made regional advertising history during Ramadan by becoming the first brand in the Middle East and North Africa to bring iconic entertainers back to life using state-of-the-art special effects.
The company’s Ramadan campaign for Pepsi and Lay’s, called ‘Let’s complete our gathering’, featured icons from the past 40 years, including Egyptian stage and screen actor Fouad El Mohandes, who died in 2006. He appeared as the much-loved character Amo Fouad (Uncle Fouad). The three-minute commercial also included Samir Ghanem’s Fatouta and actress, singer and comedienne Nelly. Both were made to appear as they did 30 or 40 years ago.
The campaign was created by Impact BBDO Cairo
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Greetings from Ghost VFX
We were very happy to be part of this fantastic project and we’re equally proud of the result. If anyone is interested in knowing more about the CGI work in the film, here is a short VFX breakdown of some of the face-replacements we did
We hope you like them!
https://vimeo.com/71820641
Best regards
Ghost VFX