Produced with creative agency Ducklife and media agency Carat, Pemo, a UAE-based fintech company, has launched its first OOH campaign, expanding its presence across Dubai with a message that takes aim at the frustrations of manual expense management.
In collaboration with Mastercard, the campaign features two 30-meter hoardings along Sheikh Zayed Road and more than 500 digital screens across the city. Blending humour with local culture, the creative taps into the universal frustration of manual expense management with the central line being a local expression, “Khalas, no!” This creative is meant to encourage businesses drop the receipts and petty cash and switch to Pemo’s smart corporate
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