WHAT EFFECT IS TECHNOLOGY HAVING ON THE OOH SECTOR?
There’s no doubt about it, technology has opened new doors in the OOH industry for both buyers and media owners.
The opportunities are limitless, but ultimately, it’s about helping advertisers purchase spaces more seamlessly within the digital ecosystem. Once optional, the ability to respond quickly to shifting world events and conditions on the fly is now deemed critical.
Marketers now demand data as a standard to understand ever-evolving consumer habits and movement patterns.
Technology- enabled OOH allows buyers to manage their OOH media strategies in more flexible ways that make the most of the more agile nature of the medium.
WHAT
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