Niall Sallam
WHAT EFFECT IS TECHNOLOGY HAVING ON THE DOOH SECTOR?
There are many industry innovations affecting both advertisers and audiences alike.
AI and AR are transforming solutions that can be offered to advertising clients, while also positively impacting engagement and retention with audiences.
IoT is also contributing to audience measurement and attribution modelling – as a result, we can offer advertisers more precise and engaging campaigns, and property managers more brand and messaging visibility-enhancing ROI and customer/resident engagement.
WHAT ARE YOUR THOUGHTS ON THE EVOLUTION OF DOOH?
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