New Balance has launched a a short film that pays homage to its impact on sneaker culture both globally and within the MENA region.
Comprising seven vignettes leading to one seven-minute film, ‘Grey Days’ portrays a different aspect of the brand’s history.
“This film celebrates not only what Grey means to us as a brand, but also what it means to New Balance consumers.
“It recognises sub-cultural New Balance fans who have stood by our brand and the emblem of Grey for generations,” said Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance.
“It also recognises the ubiquity of the colour grey, appealing to people everywhere from
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Tags:New Balance
