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Nespresso appoints Dua Lipa as its new Global Brand Ambassador

Leonardo Aizpuru, Chief Marketing Officer at Nespresso said, “Our purpose is to empower endless exploration through exceptional coffee, and Dua brings that mindset to life in a modern, effortless way."

Nespresso has announced the appointment of Dua Lipa as its new Global Brand Ambassador, marking a striking new chapter for the brand.

Nespresso has announced the appointment of Dua Lipa as its new Global Brand Ambassador, marking a striking new chapter for the brand. After 40 years of revolutionising the way we drink coffee, Nespresso continues to push boundaries, this time alongside one of the most influential cultural icons of her generation.

Global pop superstar Dua Lipa is admired not only for her distinctive sound and powerful performances, but also for her influence as a modern style and cultural trendsetter. Constantly evolving, she embodies a spirit of curiosity and experimentation, values that sit at the heart of Nespresso. Long rooted in art and entertainment, Nespresso has always celebrated moments of inspiration


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.