Nabd has announced the appointment of Rabah Assaf as Saudi Business Development Director.
He holds 18 years of experience across the media industry; from GroupM in Saudi, to heading the digital planning and business development department at Dentsu International and managing client partnerships at TikTok KSA.
In his new role, Rabah will be reporting directly to Nabd’s CCO, Aladdin Abukhalaf.
Aladdin Abukhalaf, CCO at Nabd said: “Alongside his rich AdTech experience; from media agency and supply side backgrounds, Rabah certainly brings in his great values of people leadership, which is one of the main attributes we at Nabd strive for when hiring”.
“We are delighted to welcome him onboard, his full belief in Nabd’s futuristic vision was his motive to lead our KSA presence onto wider horizons.”
Rabah will be responsible for the development of the firms AdTech-focused business strategies and implementations in Saudi across all verticals.
This will include leading the teams across the Saudi region, partner with brands, media agencies and governmental sector; managing direct, programmatic and content offerings.
“As KSA continues to grow into being a major global player, the importance of Arabic content will gain more vitality than ever, and given Nabd’s position at the forefront of providing valuable Arabic content, I found this to be a great opportunity to lead its presence in KSA, along with its current team of passionate professionals” adds Assaf.
Nabd, a Arabic personalised content platform continues to lead, uniting more than 12 million active users in KSA and more than 32 million active users in the region and around the globe.