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Shantelle Nagarajan

posted on Jun. 20, 2025 at 10:11 am

Multiply Media Group expands to the UK, partners with Wildstone

Shantelle Nagarajan

posted on Jun. 20, 2025 at 10:11 am

The first operational takeover from MMG's partnership with WIldstone includes four large-format digital screens in one of London’s busiest junctions, with bi-weekly impacts of 6.2 million.

Wildstone

Multiply Media Group enters UK market with Wildstone partnership.

Multiply Media Group (MMG) has announced a strategic long-term partnership with the UK’s Wildstone, one of the world’s largest owners of outdoor media infrastructure with a portfolio of over 5,400 panels.

This partnership gives MMG, a subsidiary of the Abu Dhabi-based investment holding company Multiply Group exclusive rights to manage and operate a portfolio of premium digital out-of-home (DOOH) sites in central London.

The move marks a significant step in the Group’s strategy to create a borderless, tech-enabled media powerhouse. These assets will be commercialised and operated by BackLite Media, a subsidiary of MMG.

“Expanding into the UK marks a pivotal step in MMG’s global

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Tags:Backlite Damian Cox DOOH James Bicknell Jawad Hassan London MMG Multiply Media Group UK Wildstone

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.