Mindshare, the global media agency network that is part of WPP, has appointed two industry veterans to regional leadership positions in MENA.
Darine El Kaissi has been appointed as the Managing Director for Mindshare Saudi Arabia and Donnacha Kinsella has been appointed to the agency’s client leadership team to bring senior international client management capabilities to the Kingdom.
The appointments are part of the agency’s aim to strengthen its KSA operations.
Darine El Kaissi brings more than 19 years of advertising industry experience to the Mindshare team, including roles at regional creative agencies and C-level relationships with private and public-sector companies in the Kingdom as well as global and regional brands in telecom, government, FMCG and the financial sector.
She has worked with brands and media such as The Red Sea Project, the Public Investment Fund, NEOM, Zain, Mobily, Asharq News and Asharq Business.
Donnacha Kinsella brings global experience from Ireland and the United States in addition to seven years working in MENA to his new role.
His experience spans diverse client verticals including CPG, automotive and tech, most recently with programmatic digital advertising leader Teads as CPG Industry Lead for the MEA.
Mark Heap, Mindshare EMEA CEO, said: “These appointments underline Mindshare’s commitment to the region and our belief in the excellent opportunities for growth in the Kingdom.
The depth and breadth of expertise and insight that Darine and Donnacha add will ensure we have dedicated, globally experienced leaders to work continuously with our clients and our own teams in Riyadh and around the world to help elevate our clients relationship and output to truly world class levels.”
