Mercedes-Benz Cars Middle East has appointed Krishan Bodhani as Director of Sales and Marketing, effective from January 1st, 2020.
Krishan Bodhani has taken over from Andreas Bueckmann, who was responsible for Mercedes-Benz Sales and Marketing operations in the region, developing various strategies to manage the rapidly changing automotive environment within the Middle East.
Bodhani started his career with Audi and Volkswagen and held a number of senior roles across Sales, Marketing, After-Sales and Product Management. He joined Mercedes-Benz UK in 2015 as Head of smart, where he led and developed smart in the UK to achieve record sales growth in 2015 and record ever sales in 2016. Krishan was also responsible for Mercedes-Benz UK’s Product Management division, where he played an integral role in the development of the company’s simplification strategy.
As the head of Mercedes-Benz UK’s Used Car Sales and Remarketing division, he was instrumental in contemporising the business and delivering record sales results. Krishan’s appointment in the Middle East will see him play an integral role for Mercedes-Benz Passenger Cars, where his knowledge of automotive sales and marketing will be pivotal in the expansion of Mercedes-Benz sales and service operations in the region.
On the new appointment, Thomas Klein, President & CEO of Mercedes-Benz Cars Middle East said: “Krishan brings with him years of experience and has a proven record of success. We are delighted to welcome him on board. In his new role as the Director of Sales and Marketing of MBCME he will be instrumental in further strengthening our position as a leading automotive brand in the region.”
Krishan Bodhani, Director of Sales and Marketing of Mercedes-Benz Cars Middle East added; “The Middle East is a key region for Mercedes-Benz; one that is progressive and steeped with opportunity. In the years ahead not only do we have a wave of new models to look forward to but with digitalisation, customer centric mobility and new business models revolutionising our industry, I’m hugely excited and look forward to the prospect of contributing to the growth of the brand in the region at such a focal time.”
