Mercedes-Benz has capture its latest record-breaking drive in a stunning new film it hopes will raise awareness of its electric cars.
The luxury brand set a new efficiency record in its third drive of over 1,000km on a single battery charge, beating its own record with energy consumption of just 7.4 kWh/100 km.
The new film shows the VISION EQXX on the drive encompassing busy city streets and open desert.
“As expected, all systems performed perfectly in the desert conditions, handling challenges such as road surface finish and temperature as well as dust with ease. Further proof that electric drive is ready for global markets,” Said Markus Schäfer, Chief Technology Officer at Mercedes-Benz Group.
The starting point for the efficiency drive on the Arabian Peninsula was the Mercedes-Benz Center in Riyadh, Saudi Arabia. The destination was the recently opened Mercedes-Benz Brand Center in Dubai, UAE.
The route of 1,010 km (627.6 miles) was completed in a total driving time of 14 hours and 42 minutes.
Having left Riyadh at 4:15 a.m. with a full battery, the VISION EQXX still had 309 kilometres (192 miles) of range left when it arrived in Dubai at 7:57 p.m.
The route incorporated urban and sub-urban sections in Riyadh and Dubai with heavy traffic as well as lengthy highway sections across the open desert.
The campaign was done locally through Team X, Omnicom’s bespoke global marketing and communications agency for Mercedes-Benz.
For more people to convert from petrol-powered cars to electric, films like this can help raise awareness of their capabilities and comfort.
