Campaign Middle East recently covered industry movers and shakers from the advertising, marketing and creative space for our MENA Power List 2023 issue and there was a strong sense of optimism about the region’s landscape for marketers to flourish.
Mounir Harfouche has been the CEO at MullenLowe MENA for 13 years. His favourite hobby is creative battles.
Technology has completely reshaped the landscape of the creative and advertising industry. The role of talent is undergoing a profound and, in some ways, dehumanising transformation.
This shift has clear implications for talent. From advanced algorithms that predict consumer behaviour to augmented reality campaigns that
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
