Dani Richa has been the Chairman of BBDO Europe, Middle East and Africa for 35 years.
When I think about the region, I reflect on a wise statement by His Highness Sheikh Mohammed Bin Rashid Al Maktoum on how each of us must survive.
To quote “With each new day, a gazelle wakes up knowing he must outrun the fastest lion or perish. At the same time, a lion stirs and stretches, knowing he must outrun the fastest gazelle and it is no different for the human race. Whether you are a gazelle or a lion, you have to run faster than others to survive.”
In my past 30 years I have watched KSA, UAE, Qatar and our region in general, not just outrun its competitors but turn s
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
