This year’s Cannes Lions festival has culminated in another gold and a single bronze for ‘The Return of Ben Ali’.
Memac Ogilvy Label was the only agency to convert from the final shortlists of the festival – film, film craft, branded content & entertainment, and titanium & integrated – taking home a gold in branded content & entertainment and a bronze in film. The wins mean the agency finishes the festival with a total of three golds and one bronze. ‘The Return of Ben Ali’ missed out on a titanium Lion, despite becoming the first regional agency to ever be shortlisted in the category.
Edmond Moutran, chairman and CEO of Memac Ogilvy Middle East and North Africa, said the gr
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