Volkswagen has awarded its creative advertising account for the GCC and Levant to Memac Ogilvy following a final two-way agency shootout.
The win brings to a close a pitch process that began in May, with Memac Ogilvy taking over the account from previous incumbent DDB.
Speaking of the appointment, Mona El-Mahdi, brand communications manager at Volkswagen Middle East, said: “Memac Ogilvy truly encapsulated our brand and our positioning and understood the challenges in the Middle East. Memac Ogilvy also has a strong connection to the brand, with Ogilvy being the creative agency for Volkswagen in South Africa. We look forward to a long and fruitful relationship with the team and producing innov
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Is this the end of DDB in the region I wonder?
DDB still have a good chunk of Pepsi (and are growing) so rest assured they will be here for a long (long) time
Good to hear, it’s a good old brand 🙂
Are DDB moving to Qatar?? Word on the street…. or was that ImpactBBDO
Great brand in VW – not sure about the team they have here! Did you see the Jetta Facebook thing real shame…