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McDonald’s Singapore to bring in 2015 with ‘All Day Sunrise’

Campaign conceptualised by DDB Singapore will see sunrise being live-streamed through the day from 16 cities including Dubai and Istanbul.

McDonald’s Singapore is welcoming the New Year with an ‘All Day Sunrise’ initiative, aligned with its ‘All Day Breakfast’ being offered at several Singapore outlets from 1 to 4 January 2015.

Conceptualised by DDB Singapore, the fast food chain’s campaign will see images of the sun rising live-streamed from 16 cities across the world including Dubai and Istanbul, at getupandgo.sg. The first sunrise to be streamed will be from Gisborne, New Zealand.

(This article was first published by Campaign India)