The Work

McDonald’s – Family Time Forever

McDonald’s has launched a major marketing drive across the GCC with the creation of ‘Family Time Forever’. A 45-second TVC, which tells the story of a group of kids stealing their parents away from their work in order to spend time with them, is being rolled out across the Gulf, supported by print, outdoor, digital and in-store activity. The work of Leo Burnett Dubai, the TV commercial was shot by production house Joy Films with director Karen Cunningham at the helm. Peter Bidenko, Leo Burnett’s regional executive creative director, said: “As a family restaurant, McDonald’s wanted to recognise a good work/life balance and do something about it. ‘Family Time Forever’ is creating a simple movement to remind us all to spend more time with our children.”

Project Family Time Forever
Client McDonald’s
Creative agency Leo Burnett
ECD Peter Bidenko
Creative director Marwan Chahine
Arabic creative director Mohammad Halabi
ACD Haytham Zoghby
Art directors Tariq Ayass, Anna Maria Aoun
Copywriters Maha Khawaja, Clevin Antao
Agency producer Basma El-Mujtahed
Head of planning Nic Chidiac
Business director Jad Mouhawej
Account director Rasha Alazem
Production company Joy Films
Director Karen Cunningham
Producer Rita Hachem
Post-production Spitfire
Editor Andrew Durning
Music Mad Planet
Exposure TV, print, outdoor, digital, in-store