OMD Predicts to focus on ‘Medianomics’

OMD’s fourth annual conference, OMD Predicts, is to focus on ‘Medianomics’, data trends and behavioral economics.

Taking place on 2 October, the conference will include presentations by the Economist Group’s Philip McCrum, Alex Johnston of Jigsaw Research, Sensory Logic’s Dan Hill, and Damian Blacken, president international at the Annalect Group.

Called Medianomics: business and media science combined, the conference will highlight the data trends companies need to focus on in order to maximize their performance. “More than ever in uncertain times, we all need to base our strategies and decisions on facts and robust intelligence,” said Shadi Kandil, managing director of OMD UAE. “This is the perfect time for OMD Predicts to highlight ways to substantiate our collective decision-making process further and inject more certainty in it. The panel of speakers we’re bringing, many for the first time in the region, will share valuable international best practice and allow our delegates to explore new approaches to enhance the effectiveness of their planning and marketing.”

The event is sponsored by Kassab Media and will take place at the Madinat Jumeirah.