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‘Marketers are being braver and bolder’: Terry Savage, Lions Festivals

Come June and he’s forever running around the Palais during the Cannes Festival. During the rest of the year, he’s visiting markets across the world, and the ad frat in each. On one such trip to Dubai, Terry Savage, chairman, Lions Festivals, tells Campaign Middle East why there could be room for Lions Festivals to expand beyond its three regional festivals Eurobest, Dubai Lynx and Spikes Asia, and the flagship – the Cannes Lions.

What is the kind of feedback you’re getting across the world, and in particular this part of the world?

It’s been overwhelmingly positive. The industry is at a time in history, when everything is moving so rapidly and change is so constant, that pe


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