Magna Global has won the account for Subway in Saudi Arabia.
The sandwich chain, franchised in the kingdom by Shamel Food Company, made the appointment only six months after Magna opened its Riyadh office.
Magna is part of Interpublic Group of Companies, and a subsidiary of Middle East Communications Network in the region.
Subway is a global client of Magna, but in Saudi Arabia it had been with Group M’s Mediacom for six years. Campaign understands there was no official pitch for the business.
Mohsen Adeeb, Shamel Food Company’s CEO, said: “Magna will support us to better communicate with our customers, build a communication strategy and execute promotional campaigns.”
He added
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