Sherin Mukhles, senior media planner at Initiative Cairo discusses her industry journey
During my four-year journey at Initiative, I’ve learned that the key to success can be summarised in a single word: Positivity. It is important to have a positive view on life. With a positive attitude you are able to build the passion within you and with that passion you can achieve your ultimate goals. Governed by a positive mindset, I found that there are four key focus areas which personally helped me grow: my career goals, my workplace, my relationships and my life.
MY CAREER GOALS: I make sure I have a long and medium-term vision. I also ensure my goals are realistic and measurable. I enjoy
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