Leo Burnett has won the integrated creative account for Qatari telco Qtel.
The win brings to a conclusion one of the biggest pitches of the past 12 months, with the account covering both the company’s corporate and consumer services. The incumbent on the account was Impact BBDO.
Leo Burnett Doha will provide communication management, strategic brand planning, creative development, 360° implementation and digital capabilities for Qtel. Leo Burnett Jordan, chosen as a strategic partner for Qtel International in May 2010, provides communication services for Qtel International, which works to coordinate operations across the Qtel Group. The decision follows the appointment in May of UM to
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