General Motors has consolidated the majority of its regional ad business into Leo Burnett.
The decision follows GM’s calling of a wide-ranging review earlier this year, which led to a multi-faceted pitch that included most of the major advertsising networks and a handful of independents.
Leo Burnett, which was an incumbent on most of GM’s accounts, will now handle Cadillac, Chevrolet, ACDelco, digital, and retail communication for the company. The ACDelco account was previously with Memac Ogilvy. Impact BBDO takes on the activation side of the business, while GM’s public relations brief has moved from Memac Ogilvy to Hill & Knowlton. It is understood that a decision has not yet bee
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