Largest private agency network expands to the Middle East

Credits: Local Planet

The world’s largest privately-held media and communication agency network, Local Planet, has expanded into the Middle East and Africa (MEA) region.

The regional agency Local Planet MEA headquartered in Dubai.

The network is supported by creative marketing agency Tonic International along with RMS Media and Curiosity Africa in the region.

The move completes Local Planet’s global expansion efforts to address the Middle East and Africa markets.

Local Planet MEA will operate across 63 regional markets through 37 offices in locations, including the UAE, KSA, Egypt, Algeria, Nigeria, Kenya, and South Africa.

The network will benefit from the resources, expertise, and tools offered by Tonic International, RMS Media, and Curiosity Africa.

Martyn Rattle, Global CEO of Local Planet, commented: “We are delighted to join forces with Tonic International and two alliances to power our Local Planet MEA operations, owing to their extensive expertise across the whole region.”

Arnaud Verchere, Group CEO at Tonic International and Chairman of Local Planet MEA, stated: “We are delighted to partner with Local Planet as it expands into the MEA region. Our successful track record in the Middle East, has paved the way for this broader-scale strategic move.”

Carine Conradie-Haffejee and Alexei Pashkov, Co-Founders of Curiosity Africa, said: “Our expertise lies in effortlessly integrating global marketing technology solutions into daily operations, complemented by our capabilities in business intelligence, analytics, and marketing insights, enriching the portfolio of services offered by Local Planet MEA for clients in the region.”