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Lamine Yamal joins Visa as global ambassador for FIFA World Cup 26

Tarek Abdalla, Chief Marketing Officer, Visa CEMEA, said, “Lamine represents the future of football — bold, exciting, and full of potential. At Visa, we’re constantly looking for new ways to connect with fans through the power of sport.”

With exactly one year to go until the FIFA World Cup 26™ kicks off across Canada, Mexico and the United States, Visa has announced that Lamine Yamal will serve as a global ambassador for the tournament.

Tarek Abdalla, Chief Marketing Officer, Visa CEMEA, said, “Lamine represents the future of football — bold, exciting, and full of potential. At Visa, we’re constantly looking for new ways to connect with fans through the power of sport.”

He continues, “At Visa, we believe in supporting journeys of personal progress and Lamine embodies the steady commitment and resilience needed to make it to the pinnacle of achievement. In the coming months, we’ll be working with Lamine and our partners in the regio


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.