International branding and design consultancy Lambie-Nairn has created the new identity system for Qatar’s 2022 bid for the Fifa World Cup.
The identity includes a suite of football illustrations, photographs, bespoke calligraphy and newly commissioned font.
Christian Schroeder, CEO of Lambie-Nairn, said: “In order to generate the support required for a successful bid, the brand needs to communicate unique benefits on a national Qatari level to generate support, on a regional level to secure the backing of its neighbours in an underdeveloped football region, and perhaps most importantly, provide Fifa with the opportunity of continuing its strategy of bringing the World Cup to the world.”
Lambie-Nairn opened an office in Abu Dhabi during the first half of last year. Based in the UK and part of WPP, it is famous for developing some of the UK’s most iconic TV idents, including Channel 4’s launch logo, BBC2 and the current graphics of BBC News. Fifa will announce its decision on 2022’s host country in December.
